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Adventures in Entrepreneurism

Creating the Culture Connection (Adventures in Entrepreneurism)

Does the culture you’re creating match the vision of your business?

Before I get deep into the blog post, I wanted to recognize three really important people who have had such an impact on my life, and my new approach to EVERYTHING I do. Day to day activities, working and social relationships, and most importantly providing me the tools I needed both internally and externally to know and believe in myself enough to take a chance on me. Dr. Joe Dispenza, Derek Rydell, Gary Vaynerchuk each in their own way have “hooked me up” with a tremendous amount of content on how to be self-aware, focused, and fearless in my personal pursuit of excellence.

Enough of that, let’s get to business.

As I move forward in this new venture, one of the things that I didn’t pay attention to until I heard Gary Vee on a Keynote Q&A on “Company Culture” and how it sets the tone for every action your business takes and how the value of the first 10–20 employees is underrated. After hearing this I took a few minutes and meditated on the last few companies I worked and the company culture for each.

Of course I won’t mention the companies only the situations I encountered. I will go back to the company I worked for as a contractor first. I spent a little over 7 years there in a “team leader” capacity. One of the best things about that company was the fact that I had so much respect from the FTE’s (Full Time Employees) and my team that we were able to get so much accomplished, while streamlining innovative processes to reach all of the goals the client requested from us. The down side was that there was little to no financial compensation for those achievements or even acknowledgements from the company. I wanted to get out of my comfort zone so I left that company to work for a Quasi-Government agency.

Now the money was phenomenal but the culture sucked ass. I worked for a tyrant with no respect for the work force, but only for the people who kissed the bosses ass. I think I lasted 8 months and I gave them my walking papers. No two week notice, I just went to HR, turned in my badge and did my exit interview all in the same day.

Then I went to a place that was matched my salary goals and culture was great. I also was really deep into my online radio and TV executive role so I for a while I was content. Funny thing happened though, that drizzle of self-awareness started to fall on me and I had no idea what was happening. I wanted to be challenged. No not wanted to, but needed to be challenged. I went on the job hunt again and finally I was hired at a firm what was “perfect” for me. Salary, culture, day to day challenges, acknowledgment of achievements and most importantly honest and truthful performance feedback whether it was good or bad. This culture drove me to go back to school and pursue my credentials. I wanted more and got just that.

I gave that background, because in this process of building my consulting business, I am understanding how important it is to build that foundation and environment of day to day challenges, culture acknowledgement, and performance feedback. Before I even start thinking about employees I must do that within myself. I must create all of those things in my day to day routine so that as I grow those same principles will be displayed by anyone affiliated with me. I also say that for potential business partners as well.

I have seen and experienced having a title that brings no value. That title is meant only to pacify the hunger you have internally for success, while keeping you in the same lane to prevent you from potentially passing or at the very least gaining ground on either your counterparts or bosses. This idea of false titles, opportunity oppression, and internal espionage only works for companies and individuals who are chasing their tales. Not the CEO’s and owners, they sit back and laugh, because in their hearts it costs them nothing and they pay nothing because the employees seek nothing but notoriety. I didn’t understand it then, but when you become self-aware, your personal grind and growth becomes the priority. You will see the company culture for what it is. Then the simple choices are:

  1. Stay and be a title chaser. Gain some false sense of value and no growth.
  2. Leave and go. Stand on your own and bet on yourself (That’s for those who can risk it all in one shot), or
  3. Become self-aware, create the idea, start the idea, take the calculated risk and play the long game.

As you grow, let the irrelevant things go, not the foundational but irrelevant. You will lose and fail more than you will win. But when you are betting on yourself you’re always winning. That’s the culture that breeds success. #BEGREATNOW

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